Colorado ‘Regulate Marijuana Like Alcohol’ Campaign Unveils Billboard

The woman on the billboard looks like an ordinary Colorado citizen
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With the words ‘For many reasons, I prefer marijuana to alcohol. Does that make me a bad person?’ When one compares alcohol statistics to marijuana statistics, I think they have to come to the logical conclusion that no, preferring marijuana to alcohol does not make someone a bad person.

“Its purpose is to get people in Colorado thinking about the fact that many adults enjoy using marijuana for the same reasons they enjoy using alcohol,” Mason Tvert, proponent of the campaign, told Westword. “And seeing as it’s a far less harmful substance than alcohol, they shouldn’t be punished for using it. So the billboard isn’t to tell people what to think, but to get them to think. It was approved more or less immediately, without any questions. It’s hanging directly over a liquor store,” Tvert points out. “There’s a very large Bud Lite sign right below it and another liquor store two doors down.”

Below is a pick of the billboard, courtesy of Kim

Mason Tvert went on to say this “should get people thinking and making that comparison — asking themselves why it’s okay for there to be liquor stores but it’s a problem for someone like the woman on the billboard to use marijuana responsibly when she could otherwise be drinking, our goal is simply to encourage people to consider the facts — and once they do, they’ll realize that people like this woman aren’t bad people because they use marijuana, and shouldn’t be made into criminals.”

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