August 29, 2011 Provides The Marijuana Industry With Online Advertising Solutions

August 29, 2011
Money and Weed

Money and WeedIndustry’s very first marijuana-based search engine offers opportunities for canna-businesses to enter the online display advertising space that has widely banned marijuana-related companies

Online display advertising is quickly becoming the dominant marketing strategy for U.S. companies, with almost half of American marketers slated to increase their online display advertising budget this year. Yet companies looking to target the multi-billion dollar marijuana industry have been left out-until now., the latest endeavor from the Medical Cannabis Network, creates online advertising opportunities never seen before for marijuana-related businesses. While ad networks like Google AdSense seem to flat out ban companies from reaching out the cannabis community, Cheeba is stepping in to give the green light for 420-friendly online advertising.

“MCN was created to fill the gaps in the marijuana industry, and what we’ve been seeing over the years is that cannabis-based businesses are continually denied services from online ad networks,” said Jason Draizin, Chairman and CEO of MCN. “Not only does this prevent cannabis companies from utilizing the Internet to grow their businesses, but it also blocks companies from reaching out to the very real medical marijuana community. We launched Cheeba to step up and fulfill those needs.”

cheeba.comCheeba is the web’s first search engine for the marijuana industry, allowing users to search through an ever-growing database of anything and everything related to cannabis. But more importantly, Cheeba features a comprehensive advertising platform that is integrated with the entire network of MCN brands, creating first-of-it’s-kind opportunity for cannabusinesses to enter the online display ad space, and for all businesses to target the cannabis community. The site’s self serve advertising network displays ads in search results as well as across a network of industry-related websites to provide a targeted and scalable marketing opportunity within the medical marijuana industry. Soon to come is a keyword-based advertising platform similar to Google’s AdWords, bringing MCN even closer to redefining the online ad space.

“Research shows that online display ads will account for almost 40% of total U.S. online ad spending this year. Yet due to discrimination from the major ad networks, businesses have been unable to target members of the cannabis community,” said Grant Deken, Marketing Director of MCN. “This opens a rare window of opportunity for Cheeba to capture the majority of the market share in the online search space, not just for dispensaries and marijuana doctors, but for other ancillary businesses such as law firms, consumer goods providers and educational institutions that want to target the 55% of Americans who favor marijuana legalization.”

About the Medical Cannabis Network

Medical Cannabis Network, Inc. (MCN), a wholly-owned subsidiary of Ficarr, Inc. (FCAAR), provides patients, doctors and businesses alike with innovative products and accessible options to the utmost extent of the law, while revolutionizing the industry through transparency, technology and democracy. MCN develops start-to-finish marketing and logistics solutions and platforms to serve the booming medical marijuana industry. Brands under the umbrella of MCN include:,,,,,,,, and many more.


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