September 16, 2021

Hall of Flowers Returns to Sonoma County Fairgrounds September 22-23

September 16, 2021
Hall of Flowers

This September, Hall of Flowers, the leading B2B cannabis trade show, kicks off Season 4 by returning to Santa Rosa where the established event will bring together over 350 brands and nearly 1,000 licensed California retail representatives at the Sonoma County Fairgrounds on September 22-23 for the first time in two years.

The invite-only event provides brands and buyers with a unique sampling opportunity, featuring an on-site dispensary experience all its own. Hall of Flowers is the only event where buyers can physically sample over 25,000 licensed products from leading brands, attend Core Conversations led by established and notable community leaders, the 2-day gathering will serve yet again as the CenterPoint of connectivity for cannabis professionals. With on-site product categories including flower, concentrates, edibles, tinctures, topicals, beverages, and more – the annual event is a driving force of commerce between buyers and retailers and serves as a catalyst to new products and emerging brands to market.

Following the September event in Santa Rosa, the Hall of Flowers brand will expand, offering debut experiences in both Las Vegas and Palm Springs. While maintaining a focus on California since its inception, Hall of Flowers has gained the attention of numerous out of state retailers (and brands) which will culminate in a new partnership with MJBizCon on October 20-22. The Hall of Flowers Experience at MJBizCon will mark the show’s first activation outside of California and will bring leading brands from California and other legalized states including Hawaii, Massachusetts & Michigan together to build the foundation for a more connected national industry.

“This year there was a larger need for connectivity,” said Hall of Flowers CEO Dani Diamond. “With national legalization on the horizon, we’ve focused on expanding the HoF opportunity this year welcoming notable executives from other legalized states such as Massachusetts and Nevada and by creating an Equity Program that spans both upcoming California-based events.”

The 2021 show season will culminate December 8th and 9th with what many have been waiting almost 2 years for, the Hall of Flowers inaugural southern California event which will bring the cannabis community together in Palm Springs, CA for the first time.

Established Brands Launching New Products:

Cannacraft | Papa & Barkley | Kiva | a Golden State | Wonderbrett | Burb | NUG | Pure Beauty | Rose Delights & more

New Brands Launching at Hall of Flowers:

Lavinia |  Cactus | Country | 2Fly & more

Core-Conversations – Staged Panel Discussions:

Preparing to go Interstate: ft Old Pal, Kiva, and Columbia Care

Social Equity Education: ft Sweet Flower, Cannaclusive, Biko

Staying on the Shelf: Luene, Ember Valley, Paradiso

Celebrity Brands Done Right: ft Wonderbrett, Green Street Agency

Instagram Content and Growth: ft WeedFeed, CannabisCutie, High Rise

Garnering Editorial Coverage: ft Gallery PR, RollingStone, Green Street Agency

Expanding Your Retail Footprint: ft Airfield Supply Co., Catalyst, M

Keynote Discussions:

Retail Insights Deep Dive: ft Nabis | National Consumer Spotlight: ft Dutchie

Dispensary Experience:

25,000 unique products available through a partnership with Nug

Powered by TREEZ | Supported by Surfside

Covid Protocol and Safety: Hall of Flowers will adhere to all CDC guidelines at each upcoming event and specifically under any additional county requirements. New Covid Event Alert:

Social Equity Program: An on-going commitment to social justice and to marginalized communities within the cannabis industry, Hall of Flowers will provide select brand applicants the ability to exhibit at the upcoming California-based Hall of Flowers events in Santa Rosa and Palm Springs. By including social equity brands, Hall of Flowers hopes to set the precedence of inclusivity within the cannabis industry. Participating brands will be announced next week through the newsletter and across social channels.

About: Hall of Flowers delivers an experience that elevates the cannabis industry to new levels of cultural significance. The highly curated B2B trade event facilitates commerce and builds community across an expansive network of premium licensed cannabis brands and retailers annually in Santa Rosa, CA with the 2021 show scheduled for September 22-23. Hall of Flowers has offered compliant, onsite dispensary capabilities as well as open consumption and sampling at the Sonoma County Fairgrounds since 2018 and will expand this year including a partnership at MJBizcon’s Las Vegas October 20-22 event as well as Palm Springs, CA December 8-9.

For more information:


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