EAZE Uses Text messaging to Transmit Advertisements

Eaze, the San Francisco-based weed delivery platform, was recently named as a defendant in a nationwide class action lawsuit alleging that it is violating federal telemarketing laws.

Telemarketing laws?

The complaint, according to Lexicology, alleges that EAZE is engaged in “aggressive growth tactics involving the mass text messaging of existing and prospective customers to advertise its services.

EAZE uses text messaging to transmit advertisements, sometimes in bulk, through automatic dialing systems without the consent of the recipients, states the complaint.

Attorneys for the complainants attribute Eaze’s rapid rise within the industry to an overly-ambitious growth operation that the lawsuit characterize as the “relentless transmission of text message advertisements…”

As a result of these marketing practices, the “Uber of Weed” is now the subject of a nationwide class action lawsuit.

Who knew?

The Telephone Consumer Protection Act (“TCPA”) lawsuit intends to demonstrate that businesses need to understand the scope of consumer protection before starting a telemarketing campaign.

Robo Calls

There’s not doubt that the robocall menace is proving difficult to contain, but thousands of victims are finding a way to get even — by getting paid.

Federal class-action lawsuits filed on behalf of recipients of unwanted calls and texts are compelling some companies that violate the federal Telephone Consumer Protection Act (TCPA) to agree to cash settlements.

However, the TCPA is thought to be pursuing frivolous lawsuits against legitimate domestic businesses like EAZE, rather than going after the unscrupulous scam telemarketers.

“American businesses have been besieged by litigation under the TCPA,” according to a class-action lawsuit news site, topclassactions.com.

“A central theme with the unchecked expansion of the TCPA’s prohibitions is that it is not the unscrupulous scam telemarketers that are being targeted by TCPA litigation, but rather legitimate domestic businesses.”

EAZE could be subjected to staggering exposure to liability that companies face in today’s TCPA-regulatory environment, says Lexicology.

It’s just starting so stay tuned for updates.