August 31, 2012

Regulate Marijuana Like Alcohol Campaign Releases New Ad

August 31, 2012
colorado cannabis amendment 64

“It’s Time” – YES on Amendment 64 Ad

By Mason Tvert, Campaign to Regulate Marijuana Like Alcohol

I just wanted to give you a sneak preview of our campaign’s latest television ad, which will hit the airwaves Tuesday. We are releasing this political-themed ad to coincide with the Democratic National Convention, and it will air on CNN and MSNBC across Colorado from Tuesday through Thursday.

Watch “It’s Time,” below and then use the tools on the page to share it with others.

The goal of this ad is to encourage thoughtful viewers to contemplate the differing ways in which we as a nation treat marijuana and alcohol consumers. Toward this end, it highlights the false pretenses under which the war on marijuana was established. We want voters asking themselves why it is okay for our nation’s political leaders to publicly use alcohol as a way to connect with voters, but it is a crime for adults to use marijuana – an objectively less harmful substance – in the privacy of their homes. As the ad says: “It’s time for a more sensible approach. It’s time to regulate marijuana.”

Please share this ad widely – especially with any Colorado voters you know who might still be on the fence about Amendment 64.

Thank you for helping us get our message out, and again for being a part of this historic campaign.

Have a great Labor Day Weekend!


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