Ben and Jerry’s Ice Cream is unveiling a new product for 4/20, which of course is a marijuana holiday. The product is the ‘BRRR-ito!’, which is essentially an ice cream burrito, with the shell being a folded waffle cone, filled with ice cream. It had long been speculated that Ben and Jerry’s would enter the cannabis space with a marijuana infused ice cream in states that have reformed marijuana laws, which would allow such a product to be legally made and sold. Ben and Jerry cleared the air on HuffPost Live as to what it would take to bring a product like that to the marketplace. Below is that interview:
It sounds like a marijuana infused Ben and Jerry’s product will have to wait, but in the meantime they are offering the ‘BRRR-ito!’, so it will have to do. Below is the commercial that was released in anticipation of 4/20. It’s a bit cliche, and perpetuates some stereotypes, but it’s not everyday a mainstream brand releases a commercial completely geared towards marijuana consumers and 420. Enjoy:
